Why You Shouldn’t Silo Your Marketing Channels As businesses become increasingly digital and competitive, the importance of integrated marketing channels is growing. The siloed approach of keeping each marketing channel separate from the others must be updated. It can be detrimental to a company’s success. With the right integrated marketing strategy, businesses can maximize their reach and impact and achieve higher ROI. But [...]
What is Affiliate Marketing? Affiliate Marketing is a way of marketing a product or service where another business or person promotes for a company and is rewarded with a commission or bounty for driving sales. There are many types of affiliates in affiliate marketing, so let’s review a few types and determine if affiliate marketing is right for your business. Affiliate Marketing [...]
Coupons vs. Incent Ask almost anyone in the affiliate world and they will tell you incent is spelled with four letters. Coupons aren’t quite as dirty of a word, but that also depends who you ask. Some companies like Rakuten and Swagbucks are working to change the narrative around incent with stronger fraud measures and advertiser friendly terms. Affiliates like Honey and Retail [...]
Do coupons drive sales? We live in a time of cost sensitivity. There’s a reason why Amazon and Wal-Mart are thriving in our culture, and it’s not all due to quality of goods sold or customer service. That’s not to say that producing quality merchandise or focusing on customer experience won’t result in sales. In fact, those are both great differentiators to leverage [...]
Revshare vs. Flat-rate CPA Technically a flat-rate CPA is still a revshare. However, in affiliate marketing, revshare is often referred to when discussing a percentage-based payout. Before getting into the nuances, differences, and pros and cons of revshare vs. flat rate, let’s define both. Revshare, by definition, is the sharing of the revenue made from a sale with the affiliate that was responsible [...]
What is Revshare in Affiliate Marketing? If you’re new to affiliate marketing, you’re probably overwhelmed with the terminology and buzzwords thrown around by affiliate marketing management agencies, also known as OPM’s. Speaking with an affiliate manager can feel a lot like talking to your mechanic or HVAC technician when they start to get technical about compression ratios or inducer motors. There’s no need [...]
How To Market A Subscription Box The newest and fastest growing segment of online retail is the subscription box. Startups like Watchgang and industry giants like Express are all joining the subscription box marketplace. What is a subscription box? A subscription box is a relatively new marketing strategy where a company sends products repeatedly. The products are often from an industry niche, like [...]
What is digital coupon marketing? It's no secret that customers love a good bargain and discount. With the prevalence of smartphones and tablets, searching for deals has become easier. Gone are the days of clipping coupons and forgetting to present them at checkout. Now shoppers can preload coupons on their device or search for deals at checkout. Businesses can quickly capitalize on a [...]
