Revshare vs. Flat-rate CPA Technically a flat-rate CPA is still a revshare. However, in affiliate marketing, revshare is often referred to when discussing a percentage-based payout. Before getting into the nuances, differences, and pros and cons of revshare vs. flat rate, let’s define both. Revshare, by definition, is the sharing of the revenue made from a sale with the affiliate that was responsible [...]

What is Revshare in Affiliate Marketing? If you’re new to affiliate marketing, you’re probably overwhelmed with the terminology and buzzwords thrown around by affiliate marketing management agencies, also known as OPM’s. Speaking with an affiliate manager can feel a lot like talking to your mechanic or HVAC technician when they start to get technical about compression ratios or inducer motors. There’s no need [...]

How To Market A Subscription Box The newest and fastest growing segment of online retail is the subscription box. Startups like Watchgang and industry giants like Express are all joining the subscription box marketplace. What is a subscription box? A subscription box is a relatively new marketing strategy where a company sends products repeatedly. The products are often from an industry niche, like [...]

What is digital coupon marketing? It's no secret that customers love a good bargain and discount. With the prevalence of smartphones and tablets, searching for deals has become easier. Gone are the days of clipping coupons and forgetting to present them at checkout. Now shoppers can preload coupons on their device or search for deals at checkout. Businesses can quickly capitalize on a [...]