10 Documentaries Every Digital Marketers Should Watch If you're a digital marketer, then you know the importance of staying ahead of the game. The industry is constantly changing, and it can be hard to keep up with all the latest trends. But there's one way that you can easily stay current – watching documentaries! Documentaries are a great way to get insights into [...]
Expanding Your Business Overseas Expanding your business overseas can open up a whole new world of opportunities. From gaining access to new markets to diversifying your customer base and increasing revenue, there are many advantages to be gained from global expansion. But there are also many risks and challenges that must be navigated. In this article, I will share my insights on the [...]
Revealing the Differences Between TOFu, MOFu and BOFu Users in Affiliate Marketing Learn the differences between top-of-funnel (TOFu), middle-of-funnel (MOFu), and bottom-of-funnel (BOFu) users and how they can help you succeed in affiliate marketing. Discover the basics of a conversion funnel, why TOFu, MOFu, and BOFu users matter, and frequently asked questions. The difference between TOFu, MOFu and BOFu [...]
The 10 Best Affiliate Networks To Join In 2023 Affiliate marketing is constantly changing, with new opportunities emerging every day. It's a great way to earn extra income from home and become financially independent. By joining the right network, you can be part of a global community of entrepreneurs. To help make your journey easier, we've compiled a list of the [...]
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Why You Shouldn’t Silo Your Marketing Channels As businesses become increasingly digital and competitive, the importance of integrated marketing channels is growing. The siloed approach of keeping each marketing channel separate from the others must be updated. It can be detrimental to a company’s success. With the right integrated marketing strategy, businesses can maximize their reach and impact and achieve higher ROI. But [...]
What is Affiliate Marketing? Affiliate Marketing is a way of marketing a product or service where another business or person promotes for a company and is rewarded with a commission or bounty for driving sales. There are many types of affiliates in affiliate marketing, so let’s review a few types and determine if affiliate marketing is right for your business. Affiliate Marketing [...]
Coupons vs. Incent Ask almost anyone in the affiliate world and they will tell you incent is spelled with four letters. Coupons aren’t quite as dirty of a word, but that also depends who you ask. Some companies like Rakuten and Swagbucks are working to change the narrative around incent with stronger fraud measures and advertiser friendly terms. Affiliates like Honey and Retail [...]
Do coupons drive sales? We live in a time of cost sensitivity. There’s a reason why Amazon and Wal-Mart are thriving in our culture, and it’s not all due to quality of goods sold or customer service. That’s not to say that producing quality merchandise or focusing on customer experience won’t result in sales. In fact, those are both great differentiators to leverage [...]
Revshare vs. Flat-rate CPA Technically a flat-rate CPA is still a revshare. However, in affiliate marketing, revshare is often referred to when discussing a percentage-based payout. Before getting into the nuances, differences, and pros and cons of revshare vs. flat rate, let’s define both. Revshare, by definition, is the sharing of the revenue made from a sale with the affiliate that was responsible [...]
