Influencers Beware: FTC Guidelines On Disclosures Social media influencers have become a significant part of the marketing industry, with brands relying on these individuals to promote their products and services to a large audience. However, with this increase in influencer marketing comes the need to properly disclose relationships between influencers and the brands they promote. The Federal Trade Commission (FTC) has established guidelines [...]
How Does Amazon SEO Work? Figuring out how to rank on Amazon can be challenging - but understanding how it works can help give you a major edge over your competition. In this article, we'll explore exactly what Amazon SEO is and how it works so that you can start optimizing your online store for better visibility. Amazon Search Engine Optimization (SEO) is [...]
How To Appear In Multiple City Searches With One Website Are you looking to get your website to appear in multiple city searches? SEO (Search Engine Optimization) plays an important role in increasing the visibility of a business online. Having the right strategies in place will help ensure that customers can find your site no matter which city they're searching from. In this article, We'll [...]
Must-Know Questions and Answers For Affiliate Managers: Affiliate marketing is a great way to increase sales and drive revenue for businesses, but it can be a complex and time-consuming process. To make the most of affiliate marketing, an affiliate manager must be able to ask the right questions and have the answers readily available. To help affiliate managers better understand affiliate marketing, here are [...]
A Comprehensive Guide to Understanding Server Postback Tracking Are you a digital marketer looking to understand server postback tracking? We're here to break down this sophisticated technology and explain its purpose. Server postback tracking is essential for understanding customer behavior in online marketing campaigns. With this knowledge, businesses can optimize their strategies and maximize returns on investment. In this article, I'll provide a [...]
Does Affiliate Marketing Work For B2B? Are you looking to increase your business-to-business (B2B) sales? If so, affiliate marketing should be part of your strategy. Affiliate marketing is a powerful way to drive leads and boost revenue for B2B businesses. This article will explain why it's an effective solution and how it can help you maximize your profits. As an affiliate marketing expert, [...]
Risks Of Expanding A Business Into China As a marketer and global business consultant who has worked with expanding businesses in the Chinese market for over ten years, I can confidently tell you that expanding your business into China is not without risks. In this article, we will explore the potential pitfalls of entering the Chinese market and how to mitigate them. For [...]
Signs It's Time To Outsource Your Affiliate Marketing Program Are you starting to feel overwhelmed with your affiliate marketing program? Are the demands of running it taking away from other important tasks? Then, it might be time for you to consider outsourcing. Outsourcing is an effective way for businesses to manage their programs without doing all the work themselves. As a consultant in [...]
Understanding Push Traffic to Improve Your Online Presence Push Traffic is fast becoming the latest trend in digital marketing. It's a form of direct communication that enables businesses to send messages directly to consumers without relying on organic search traffic. As an effective way for companies to build relationships with their target audiences, push technology opens up a whole new range of opportunities [...]
Server-To-Server Tracking Basics (Web-Based Affiliate Marketing) Server-to-server tracking is an essential tool for web-based affiliate marketing. It's a powerful way to track and measure the performance of your online campaigns, ensuring that you have accurate data on which to base decisions. The first step in getting started with server-to-server tracking is understanding what it is and how it works. In basic terms, server-to-server [...]
