Now that your product pages are optimized, it’s time to use Amazon’s advertising platforms. With the right strategy, you can increase your visibility on the platform and drive more traffic to your listings.
First up is Amazon Advertising Platforms (AAP). This service allows sellers to create campaigns tailored specifically for their products, allowing them to target specific groups within the customer base. In addition, you’ll be able to customize budgeting options and use keyword-targeted ads to reach potential buyers who may not have known about your product before.
Next is Amazon Marketing Services (AMS). AMS offers various services, including sponsored product placement and display ads across multiple channels, such as mobile devices, desktop browsers, tablets, and streaming media players. The key to this program is testing different ad copy variations until you find what works best for you regarding clickthrough rate and conversions.
By leveraging these two complimentary services from Amazon, you’ll gain access to a wide range of customers who could become loyal shoppers over time. Through careful planning and analysis of results, you will be able to optimize your campaigns even further so they yield maximum returns while providing an excellent experience for each user who encounters one of your ads.