If you are talking about coupon extensions, like Honey, that simply add coupons at checkout, that’s not a myth. These partners don’t add value. Instead, they discount an item and take a commission when a conversion may have occurred without the need for a discount.
However, other coupon partners like discount websites and brand socialization do bring value. It’s easy to think that by having your items on coupon sites, you will lose money and the value of your brand. However, that isn’t the case. Traffic on these sites is relatively high, so you could reach a new market and gain more loyal customers.
Brand Socializers are another discount strategy that can add value to your sales. These affiliates promote your brand in unlikely places, like blogs, forums, social media, discord, WeChat, and other online avenues with millions of shoppers. The best Brand Socializers own their groups or have extension reach and access in places like Reddit. As a result, they can promote brands where others cannot.