What is Affiliate Marketing? Affiliate Marketing is a way of marketing a product or service where another business or person promotes for a company and is rewarded with a commission or bounty for driving sales. There are many types of affiliates in affiliate marketing, so let’s review a few types and determine if [...]
Coupons vs. Incent Ask almost anyone in the affiliate world and they will tell you incent is spelled with four letters. Coupons aren’t quite as dirty of a word, but that also depends who you ask. Some companies like Rakuten and Swagbucks are working to change the narrative around incent with stronger fraud [...]
Do coupons drive sales? We live in a time of cost sensitivity. There’s a reason why Amazon and Wal-Mart are thriving in our culture, and it’s not all due to quality of goods sold or customer service. That’s not to say that producing quality merchandise or focusing on customer experience won’t result in [...]
Revshare vs. Flat-rate CPA Technically a flat-rate CPA is still a revshare. However, in affiliate marketing, revshare is often referred to when discussing a percentage-based payout. Before getting into the nuances, differences, and pros and cons of revshare vs. flat rate, let’s define both. Revshare, by definition, is the sharing of the revenue [...]
What is Revshare in Affiliate Marketing? If you’re new to affiliate marketing, you’re probably overwhelmed with the terminology and buzzwords thrown around by affiliate marketing management agencies, also known as OPM’s. Speaking with an affiliate manager can feel a lot like talking to your mechanic or HVAC technician when they start to get [...]
How To Market A Subscription Box The newest and fastest growing segment of online retail is the subscription box. Startups like Watchgang and industry giants like Express are all joining the subscription box marketplace. What is a subscription box? A subscription box is a relatively new marketing strategy where a company sends products [...]
What is digital coupon marketing? It's no secret that customers love a good bargain and discount. With the prevalence of smartphones and tablets, searching for deals has become easier. Gone are the days of clipping coupons and forgetting to present them at checkout. Now shoppers can preload coupons on their device or search [...]
