What is digital coupon marketing?

It’s no secret that customers love a good bargain and discount. With the prevalence of smartphones and tablets, searching for deals has become easier. Gone are the days of clipping coupons and forgetting to present them at checkout. Now shoppers can preload coupons on their device or search for deals at checkout.

Businesses can quickly capitalize on a consumer’s desire to save money by creating digital coupons or promo codes. However, having a coupon code available can’t entice a buyer who doesn’t see it. There is an argument for and against coupon codes, but before we examine what that looks like, let’s look at some traditional digital coupon marketing strategies.

Some advertisers shy away from coupons because they believe it devalues the brand. In reality, the exposure, traffic, and conversions that coupons bring to a brand should only increase its value. However, it’s important to understand that coupons can be overdone. Digital coupon marketing is part of a successful marketing mix and can drive a tremendous amount of sales with no upfront investment, only a payout on conversions.

Here are a few additional tips on how to successfully market digital promo codes:

Digital coupon marketing is a viable addition to any marketing strategy. Codes sent to current customers can result in repeat purchases or social shares which expand brand exposure. A brand socialization platform can increase brand awareness, capture customers further down the funnel, and offer a discount strategy without devaluing the brand. Contact us to learn more.