It is no secret that affiliates are an essential part of any successful business. They provide a valuable service, helping to promote your products or services, and can be an important source of revenue. However, many businesses are concerned about allowing affiliates to bid on their trademark for online advertising. This article will discuss the seven reasons why your affiliates should be allowed to use TM+ in your affiliate program. We will discuss the advantages of allowing your affiliates to use TM+ and its benefits to your business. We will also discuss the potential risks of allowing affiliates to use your brand name and how these risks can be mitigated. By the end of this article, you should have a better understanding of why allowing your affiliates to use TM+ is beneficial and why it is worth considering.

Trademark Plus (TM+) is a program that allows companies to increase their visibility in search engine results by partnering with affiliate partners. These partners and the company can decide which specific brand terms (words associated with the company) they want to target to drive more traffic to the company’s coupon pages. The affiliate partners then bid on these terms, helping the company get more online attention.

Advertisers may choose to allow affiliates to use TM+ for a variety of reasons. It can be a way for them to reward top-performing affiliates or to give affiliates more control over their campaigns. It can also be a way for them to ensure that their brand is represented accurately and consistently across different platforms and channels. Ultimately, the decision to allow affiliates to use TM+ is up to the advertiser and may depend on the affiliate’s performance, their relationship with the advertiser, or the advertiser’s overall goals.

1. Start off by allowing a limited number of TM+ affiliates access to your program. This initial number should be relatively small; you can always increase it in the future if necessary.
2. Set bid rules: Agree on specific bidding parameters with your business partners so that your affiliates are not outbidding you on agreed-upon keywords.
3. Establish clear instructions for what is expected of the Trademark + bidder regarding the campaign. These instructions should include a list of approved keywords that should be used and any prohibited keywords. Additionally, provide a set of goals that the bidder should aim to achieve. Finally, clearly state any potential consequences that will be faced if the bidder does not adhere to the guidelines.
4. Start with a conservative budget: Establish a budget that allows for a slow but steady ramp up by affiliates. This will help you acquire data and learn what works best for your campaigns.
5. Monitor performance closely: Monitor performance closely to determine how to optimize your bids and rules. This includes analyzing current cost per acquisition (CPA), cost per click (CPC), return on ad spend (ROAS), and other key performance indicators (KPIs). Measure those against any changes to determine if TM+ is damaging your internal efforts.
6. Monitor the competition: Monitor the competition to ensure that you are bidding competitively. This could include keeping an eye on the average CPCs of your competitors and adjusting your bids accordingly.

A successful TM+ Bidding strategy can positively affect a merchant program, providing additional exposure and sales. Companies can use third-party services with the necessary expertise and resources or hire an in-house resource to manage the process. Either way, the right strategy can result in measurable growth.